Running a business is f&*%ing hard.

You don't have to do it alone.

A curated peer group for post-acquisition ETA and searchfund operators, for running and growing what you bought. Convened by someone who's sat in the seat.

Apply for a seat

Getting the deal done was the easy part.

Here's what you're up against.

The challenges of stepping into the CEO seat of a company you bought are their own animal. And they don't go away on their own. Maybe you're now facing…

  • Juggling growth, culture, and the weight of everyone you now answer to, all while still figuring out how to actually run the place
  • Debt and payroll that are now your problem, with your name personally on the line
  • Surprises that didn't show up in due diligence
  • A team that isn't aligned, doesn't trust you yet, and has gaps to fill
  • Stuck in the weeds, putting out fires you didn't start

And maybe you're even wondering… "What did I get myself into?"

The room

Finally, people who actually get it.

And they're not in your business. That's the point.

The Owners' Table is a curated peer group of operators at your stage. Same roller coaster, same questions, same battles. But nobody at this table reports to you, competes with you, or has spent the last two years staring at your P&L. They see what you've stopped seeing, and odds are somebody has already made the call you're stuck on. Convened and facilitated by someone who's been there.

Most CEO peer groups sort people by revenue or by industry.

This one sorts by how you got the seat.

  • Monthly, three hours at a time
  • 6–10 owner-operators at your stage
  • Facilitated, structured, and confidential
  • Built around what you're actually facing
  • $300/month founding rate

A seat at the table.

Several business owners sitting around a table in conversation

The problems you can't take to your team or your spouse. No performing, no victory laps. Just operators who've been exactly where you are.

What three hours actually looks like

Check-ins to start. One member takes the floor for a deep dive: a real challenge, decision, or case from their own business. Then the floor opens to whatever the room needs most that month. A hard stop in the middle to breathe, and everyone leaves with something to act on.

Four places in one world

Your seat comes with more than the room.

The room you sit in

The Owners' Table

Your monthly peer group of 6–10 operators at your stage. The heart of everything.

The bench you call on

The Roster

Vetted advisors, specialists, and vendors. There when you need to call on them for advice or their unique expertise.

Coming soon
Where you get read in

The Briefing Room

Curated knowledge filtered for the post-close operator: the signal, not the noise. Discussions and content on the trends and issues that actually matter to an operator.

Coming soon
Where you level up how you run it

The Engine Room

Straight talk on operating systems (which one fits, build vs. hire), plus a forum to work it through.

Coming soon
Anthony Macleod, founder of Owner Up

The person convening the room

I've sat in this seat.

I bought a company through a self-funded search, ran and grew it, and sold it. So I know what it takes. And I know the hard-learned lessons, the things I wish I'd known, and the calls I'd make differently if I did it again.

Since selling, I've devoted myself to helping operators on the same path. I'm YPO moderator-trained in the peer-forum model that the best of these rooms are built on, and a Certified Pinnacle Business Guide, one of the major operating-system frameworks alongside EOS and Scaling Up.

Owner Up is the room I wish I'd had.

Anthony Macleod

Connect on LinkedIn (opens in a new tab)

Straight answers

Before you apply.

The questions operators actually ask about Owner Up, the Owners' Table, and how a peer group for post-acquisition ETA and search fund owners is different from the rooms you already know about.

What is Owner Up?

Owner Up is a curated peer community for post-acquisition operators: people who bought a business through entrepreneurship through acquisition (ETA) or a search fund and now have to run it. The flagship is The Owners' Table, a monthly peer group of 6 to 10 operators that meets for three hours, virtually, facilitated and confidential. It's convened by Anthony Macleod, who bought, ran and sold a company through a self-funded search.

Who is the Owners' Table for?

Owners who've already closed and are running the business. Self-funded and SBA buyers, and traditional or sponsor-backed searchers. There's no year-three expiry, so any operating year qualifies, though the room is matched by stage.

It isn't built for pre-close searchers still hunting for a deal, and it isn't for passive investors or for people who started or inherited the business rather than buying it.

How much does it cost?

$300 per month, per seat, at the founding rate. That covers the monthly Owners' Table session and everything that comes with the seat. It's a founding rate, and it rises as the community grows.

How is this different from Vistage, YPO or EO?

Those rooms mix founders, family-business owners and long-tenured CEOs, so the context is general by design. Owner Up is post-acquisition-native: everyone in the room bought their company.

That changes what the room can actually help with. Inheriting a team that didn't choose you, the seller walking out the door with the institutional knowledge in his head, a personal guarantee on acquisition debt, surprises that didn't show up in diligence. In a general CEO room those are a footnote. Here they're the default subject.

How is this different from EOS, Pinnacle or Scaling Up?

Those are operating systems. Owner Up isn't one and doesn't sell one. The position is deliberately neutral: help you work out which system actually fits your situation, whether to self-implement or hire, and how to vet a coach if you go that way. The room is where you pressure-test the decision with operators who've already made it.

What actually happens in a session?

Three hours, monthly, with a hard stop at the midpoint. Check-ins to start. Then a Deep Dive, where one member takes the floor with a real challenge, decision or case from their own business. Then an Open Floor for whatever the room needs most that month. Everyone leaves with something to act on, and everything said in the room stays in the room.

Is it virtual or in person?

Virtual. That's what makes it possible to build a room of operators matched by stage and situation rather than by zip code.

How do I join?

By application, not checkout. You apply, it gets reviewed for fit with the room, and if it looks like a match we have a short conversation about whether this is right for you. No pitch, no obligation. Rooms cap at 10 seats.

You bought the business. Now the hard part starts.

Pull up a chair.

This isn't for everyone. The Owners' Table is a curated room, and it only works if the people in it are right for each other. We're forming rooms now for operators living exactly what you're living. If it's a fit, we'll talk.

Apply for a seat

Start with a conversation. No pitch, no obligation, just whether this is a fit.